Lifestyle Economics

Junk food ad ban is “absurd”

Christopher Snowdon writes for The Spectator

Writing for The Spectator, IEA Head of Lifestyle Economics Christopher Snowdon attacked Boris Johnson’s crusade on junk food saying the planned ban on advertising before watershed was “puritanical“.

Christopher argued, “The first of many problems, however, is that civil servants don’t actually have a definition for ‘junk food’. The category used instead is ‘high in fat, sugar and salt’ (HFSS), a designation that is ridiculously broad.”

This means foods like honey, olive oil, avocados and Marmite, despite being high in fat, have been reportedly saved from the ad ban, giving the impression that  fatty and sugary foods are okay, “so long as the middle classes like them“.

Read the full article here.