Lifestyle Economics

Validity of research on banning junk food advertising questioned


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Emily Carver writes for ConservativeHome

Christopher Snowdon quoted in City AM

Christopher Snowdon, IEA Head of Lifestyle Economics, has been quoted in CityAM questioning claims that junk food ad bans on public transport are reducing cases of obesity.

He says:

“The authors claimed that London households ate 1,000 fewer calories of HFSS [foods high in fat, sugar or salt] after the ban.

“This wasn’t true in any sense. They could only pretend it was true by creating a ridiculous counterfactual in which consumption rose sharply for no reason if there hadn’t been a ban.”

Read the full article here.



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