Society and Culture

The Advertising Standards Authority has too much power


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Prof Len Shackleton writes for 1828

The over-zealous Advertising Standards Authority (ASA) has banned yet another advert, this time a YouTube ad featuring scantily clad young women for fast fashion brand PrettyLittleThing for being “offensive“.

Writing for 1828, Len  argues that the ASA is increasingly policing gender stereotypes and may in fact encourage advertisers to be unnecessarily provocative in order to reap the benefits of notoriety.

Read his full article here.

 


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