The government’s planned obesity strategy “would be far more extensive than most people realise, with the ban on promotions costing households hundreds per year, hitting the poorest consumers hardest” says Annabel Denham, Director of Communications at the Institute of Economic Affairs.

Writing for the Sunday Express, Annabel branded the plan ” same ill-conceived, unworkable policies that are almost guaranteed to cost consumers and businesses more while proving ineffective at reducing our waistlines.2

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