IEA reacts to Public Health England’s plans to cut calorie consumption

Commenting on Public Health England’s plans to cut calorie consumption, Christopher Snowdon, Head of Lifestyle Economics at the Institute of Economic Affairs, said:

“The nanny state zealots at Public Health England have lost the plot. The only way companies can realistically meet these targets is by shrinking their products. We have already seen this happen with chocolate bars and other sugary treats. Now the Great British Rip Off is being extended to everything else.

“If people want to go on a diet there are plenty of diet products to choose from, but millions of us do not want or need to start dieting. The 74 per cent of us who are not obese do not want our food degraded. Public Health England is taking one-size-fits-all health policy to new depths.

“Even a half-mad Soviet commissar, drunk on power and vodka, would not issue an edict like this. Public Health England should be shut down before it can do any more damage.”

Notes to editors

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