Mark Littlewood, IEA Director General, has written his column for The Times on the cost that businesses will face if they prioritise combatting social and political issues over delivering products for their consumers.

Mark argues that ultimately, an open market will correct the behaviour of businesses who are not responding to consumer demand.

“If markets operate openly and freely, those worried about the threat of cancel culture can feel assured that it will not take long for businesses and industries to adapt to what consumers really demand.”

Read the full article here.