The Queen’s Speech included new legislation which will block  junk food TV adverts before the 9pm watershed, ban online junk food adverts and also outlaw ‘buy one get one free’ deals for unhealthy foods.

IEA Head of Lifestyle Economics Christopher Snowdon attacked the proposals in the Daily Mail, warning consumers the obesity crusade could include “everything from jam and yoghurt to Cornish pasties and mustard“.

In a comment, Christopher said: “It is an ill-considered policy designed by fanatics who have missold it to politicians as a ban on ‘junk food’ advertising“.

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