Christopher Snowdon, Head of Lifestyle Economics at the IEA, has penned an article for New Europe arguing that bad press around e-cigarettes  in the UK and EU is unscientific and preventing smokers from quitting actual cigarettes.

Snowdon said the new EU  Tobacco Products Directive “made e-cigarettes less appealing through petty regulation and prevented vape companies from putting out a positive message by heavily restricting their advertising”.

Read the full article here.