Annabel Denham writes for The Spectator
Annabel argued: “There’s still little evidence to suggest that companies benefit economically from their performative progressivism. ‘Woke capitalism’ is a paradox, because most woke people want to dismantle the whole system. They are more likely to view corporate publicity stunts, like airlines banning gender-binary terms, as cynical and manipulative. It’s likely that stunts like BA’s current virtue signalling do companies no harm, but neither do they actively benefit from it.”
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