BA’s gender neutral salutations the latest example of ‘Woke capitalism’
Emily Carver writes for Conservative Home
Annabel Denham writes for The Spectator
Annabel argued: “There’s still little evidence to suggest that companies benefit economically from their performative progressivism. ‘Woke capitalism’ is a paradox, because most woke people want to dismantle the whole system. They are more likely to view corporate publicity stunts, like airlines banning gender-binary terms, as cynical and manipulative. It’s likely that stunts like BA’s current virtue signalling do companies no harm, but neither do they actively benefit from it.”
Read the full article here.