WATCH: Sinclair Davidson (Professor of Institutional Economics at RMIT University in Melbourne) gives a presentation on the repercussions of plain packaging at an evening event at the Institute of Economic Affairs.

The event took place days before plain packaging comes into full effect in the UK (20 May 2017).

Sinclair has conducted extensive research into the failures of plain packaging – particularly in his home country, Australia, where the regulations have been in place since 2012.

For more on plain packaging, read the IEA’s briefing paper Plain Packaging: Questions that need answering.

And visit Sinclair Davidson’s website for more information as well.