Don’t turn e-cigarettes into another tool of the state health nannies

The technological breakthrough of e-cigarettes has placed the medical establishment and taxpayer-funded public health advocates in a bit of a quandary.

The agreed strategy to date has been to advise smokers that, in broad terms, they must “quit or die”. But a colossal range of weird and wonderful new smokeless nicotine delivery products has inclined some to embrace harm reduction instead. Public Health England now suggests that e-cigarettes might be made available on prescription on the NHS, on the grounds that they are, apparently, 95 per cent less harmful than the real thing.

Unfortunately, the merits or demerits of this proposal have been discussed in an arena where myths about smokers abound. First and foremost of these is that smokers are an overall burden on the NHS. The opposite is true. Tobacco taxes raise around £12bn per annum and the cost of treating all smoking-related illnesses on the NHS is a little less than £3bn. Smokers are heavily subsidising the healthcare of non-smokers. If all 10m UK smokers quit their habit tomorrow, there would be a £9bn shortfall in the government’s finances. In contrast, if the subsidised, non-smoking 80 per cent of the adult population decided to start puffing cigarettes immediately, the net benefit to the Treasury could be around £45bn every year. The deficit would be nearly eliminated and George Osborne would shortly be faced with the question of what to do with substantial surpluses.

So, there may be very many good reasons to encourage people to stop smoking, but the state of the NHS and our wider public finances certainly isn’t one of them. If we want to move people away from combustible tobacco and onto vaping, we may well reduce incidences of cancer and heart disease but we are likely to put a strain on the public purse.

A second dangerous assumption is that we can categorise nicotine products into those which are harmful and those which are not. Such a binary distinction does not exist. Increasingly, we are going to face a risk continuum. One major tobacco company is already looking to bring a “heat not burn” product to the UK market. Unlike e-cigarettes, this would be tobacco-based. Let’s assume, entirely for the sake of argument, that the medical establishment deems the product to be 80 per cent less harmful than standard cigarettes. Would such a product clear the hurdle of being available for free on prescription? What about a conventional cigarette with an altered filter or slightly different ingredients that was 15 per cent less harmful? Would this qualify for a modest NHS subsidy?

Also, if we are to treat nicotine in this fashion, what about other lifestyle products? Should heavy users of Coca Cola get free organic fruit drinks on the NHS, or fans of fast food be offered subsidised fruit and veg?

The real solution, of course, is to fully embrace the amazing entrepreneurialism and scientific breakthroughs that now make the delights of consuming nicotine incomparably safer than decades past. This means liberalising advertising restrictions and allowing companies to make claims about the potential health benefits of their next generation products. A liberal approach along these lines will do far more to reduce tobacco-related deaths than any number of nannying state interventions, prohibitions or NHS subsidies.

Mark Littlewood is the IEA’s Director General. This article first appeared in City AM.

Director General, IEA

Mark Littlewood was the IEA's Director General from 2009 to 2023, when he made a significant contribution to growing the institute's outreach and profile.

Mark also sits on the Board of Big Brother Watch, a non-profit organisation fighting for the protection of privacy and civil liberties in the UK.  Mark is recognised as a powerful, engaging and articulate spokesman for free markets. He is a much sought-after speaker at a range of events including university debates, industry conferences and public policy events.He also features as a regular guest on flagship political programmes such as BBC Question Time, Newsnight, Sky News and the Today Programme. He writes a regular column for The Times and features in many other print and broadcast media.

3 thoughts on “Don’t turn e-cigarettes into another tool of the state health nannies”

  1. Posted 21/08/2015 at 13:51 | Permalink

    At one time, I believe, schoolboys were positively required to smoke cigarettes, on health grounds! One of the (many) problems with the Nanny State is that Nanny keeps changing her mind, on health matters as on many others. This is just one aspect of the not-so-familiar problem that state instructions, if backed by coercion, are likely to involve high risk. (For example, the state schooling system requiring all their schools for many years to use a very poor method of teaching primary school children how to read.) How much better — and less risky — to rely instead on the trial-and-error, competitive ‘discovery procedures’ of the market. Douglas Jay got it exactly wrong: the gentleman in Whitehall really does not ‘know better what is good for people than the people know themselves’. (Lord Salisbury very wisely advised us: ‘never trust experts’.) In any event, freedom means freedom even to make mistakes (and thereby, with luck, learn from them).

  2. Posted 24/08/2015 at 08:42 | Permalink

    If Mark Littlewood would care to do some research, he will find that various studies disagree over whether smokers contribute more or less than the costs incurred by their habit. It is far from being as clear cut as he makes out. This is a separate issue, of course, to whether the state should try to control people’s behaviour because it runs a medical service.

  3. Posted 24/08/2015 at 08:55 | Permalink

    I should also add that Mark Littlewood’s figure of £12bn from tobacco taxes is spurious as this figure includes VAT, which is not a tobacco tax – it is levied on most goods and services. The correct figure for tobacco-specific taxes is around £9.5bn. What he also forgets is that although taxes on tobacco are high (as a percentage of the selling price), were nobody to buy tobacco, they would spend the money currently paid in tobacco taxes on other things that would also attract tax (in the form of VAT), so although there would be a shortfall in revenue, it would would be less than £9.5bn.

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