The World Health Organisation has announced a new ‘global action plan’ which wants  governments to reduce drinking per capita by 20 per cent by 2030. Reacting to the story, IEA Head of Lifestyle Economics, Christopher Snowdon, told the Daily Mail:

“I think they are playing a long game here. The target cannot be enforced and it has got no chance of being met. Member states are being set up to fail. In the long-term they would like to see a framework for alcohol control with things like advertising control“.