Validity of research on banning junk food advertising questioned
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Emily Carver writes for ConservativeHome
Christopher Snowdon quoted in City AM
He says:
“The authors claimed that London households ate 1,000 fewer calories of HFSS [foods high in fat, sugar or salt] after the ban.
“This wasn’t true in any sense. They could only pretend it was true by creating a ridiculous counterfactual in which consumption rose sharply for no reason if there hadn’t been a ban.”
Read the full article here.