Labour’s advertising restrictions will do nothing to tackle childhood obesity


Press Release

Reaction to Labour's tax plans

Energy and Environment

Reaction to Conservative Party pledge to introduce cap on household energy bills

Reaction to Labour's plans to restrict advertising further

Commenting on the Labour Party’s plan to introduce stricter regulations on advertising of junk food, Christopher Snowdon, Head of Lifestyle Economics at the Institute of Economic Affairs, said:

“Banning or restricting advertising has barely had any effect on overall consumption of products. Introducing stricter regulations on when food adverts can be shown will do nothing to tackle childhood obesity, and it will be consumers, broadcasters and ultimately television viewers who lose out.

“The UK already enforces the strictest rules on advertising in the whole of Europe – imposing even more regulations would not only be ineffectual in changing individual behaviour, it would further constrain commercial free speech.”

Notes to editors:
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Relevant IEA publications

In 2014 the Institute of Economic Affairs published ‘Advertising in a Free Society’, a report about the importance of freedom within the advertising industry. To download this please click here.

The mission of the Institute of Economic Affairs is to improve understanding of the fundamental institutions of a free society by analysing and expounding the role of markets in solving economic and social problems and seeks to provide analysis in order to improve the public understanding of economics.

The IEA is a registered educational charity and independent of all political parties.