Government plans to ban daytime TV adverts for ‘junk food’, including sausage rolls, Marmite and ketchup, are “ridiculously excessive”, says the IEA’s Head of Lifestyle Economics Christopher Snowdon.

Quoted by the Daily Mail, Snowdon argued that it will be a “real hinderance to companies large and small”. 

He added: “The economy is on its knees, commercial television is in crisis, the advertising industry is making mass redundancies, and yet the government wants to make it more difficult for businesses to reach their customers”. 

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