A proposed government ban on ‘junk food’ advertising, along with a raft of other measures aimed at tackling obesity “are not just illiberal and ineffective, they are impractical and illogical” says Christopher Snowdon, IEA Head of Lifestyle Economics.

Writing for The Spectator, Christopher adds that measures to move foods high in fat, sugar, and salt from the end of shop aisles or away from entrances “will become farcical” and requirements on food calorie labelling will be “impossible for most pubs and restaurants to comply with.”

Read the full piece here.