Mark Littlewood comments on Australia's recent tobacco advertising legislation
“The Australians have decided to act as global guinea pigs for plain packaging. The British government should certainly not follow them in pursuing this expensive public health policy given the complete lack of evidence for its effectiveness.
“In the highly unlikely event that the enforced sale of cigarettes in dull plain packets adds enormously to the life expectancy of Australians then there may be a case for action. But in the meantime the UK can save itself great expense by simply observing the consequences of this policy in Australia. In a few years the government can then decide – on the basis of the evidence – whether to introduce a similar policy here.”
Note to Editors
To arrange an interview with Mark Littlewood, IEA Director General, please contact Stephanie Lis, Communications Director, 077 5171 7781, 020 7799 8900, [email protected].