A fizzy drinks tax would be both regressive and ineffective


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IEA responds to BMJ proposal for a sugary drinks tax

Responding to calls in the British Medical Journal for a 20 per cent tax on fizzy drinks, Christopher Snowdon, director of lifestyle economics at the Institute of Economic Affairs, said:

“While Britons struggle with higher energy bills and rising living costs, wealthy doctors have devised yet another way of picking our pockets. This stealth tax will cost ordinary people several million pounds a year and have a negligible effect on our waistlines.

“A similar attempt to tax saturated fat in Denmark last year was a political and economic fiasco. It was swiftly repealed. These sort of taxes are ineffective, unpopular and regressive.”

Notes to editors:

To arrange an interview please contact Stephanie Lis, Director of Communications: 020 7799 8909, [email protected]

The BMJ’s study on sugary drinks and obesity can be downloaded from

The mission of the Institute of Economic Affairs is to improve understanding of the fundamental institutions of a free society by analysing and expounding the role of markets in solving economic and social problems.

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