The scheme relies on the conceit that tobacco resembles a privatised utility that requires a watchdog to keep prices down. In truth, the tobacco industry is not a monopoly, let alone a natural monopoly, and prices are only high because anti-smoking groups have put pressure on governments to price smokers out of the habit for decades. When they say ‘regulate like water’, what they really mean is that the state should set a maximum price on cigarettes in order to maximise tax revenues and minimise industry profits. By keeping prices at current levels but replacing the industry’s profits with more tax, they estimate that the government could squeeze out an extra £500 million per year. This, they say, would pay for all UK anti-smuggling and smoking cessation programmes twice over. What they do not mention is that existing tobacco duty already pays for them more than twenty times over.
The authors complain that the tobacco industry is ‘incredibly profitable’, but they do not mention that by far the biggest earner from tobacco sales is the government; tax on a pack of cigarettes typically makes up 80 per cent of the price. They attribute the profitability, in part, to a lack of competition. ‘A handful of companies dominate the market and cream off massive profits,’ laments one of the authors, while glossing over the fact that it is almost impossible for a new entrant to enter the market because every form of marketing and advertising has been banned at the behest of the ‘tobacco control’ lobby.
To heal these self-inflicted wounds, the authors envisage a system in which the state sets the price, designs the packaging, and pillages the profit while the industry gets on with the mundane job of manufacturing the product. Perhaps one day the government will take the final step of making the cigarettes as well, thereby leaving tobacco companies free to concentrate on their core purpose of collecting £12 billion of tobacco duty.
There are several practical and legal obstacles that make the Bath University ruse unworkable – even Britain’s advanced nanny state is surely not ready for the virtual nationalisation of Imperial Tobacco – but the fact that such a policy can be insouciantly and sincerely proposed is further evidence of the totalitarian mindset at work within the ‘public health’ industry which sees no separation between private enterprise and the state. Whether it’s a minimum price for alcohol or a maximum price for cigarettes, profits are there to be pillaged and prices are there to be fixed. It is a historical fact that prohibitionists tend to see private industry as something to be mistrusted and fought. At the risk of mixing zoological metaphors, the current crop sees industry as both scapegoat and cash-cow.
Christopher Snowdon is the author of Sock Puppets: How The Government Lobbies Itself and Why.