IEA Head of Lifestyle Economics Christopher Snowdon was quoted in The Daily Mail responding to claims from People for the Ethical Treatment of Animals (PETA) comparing the harms of red meat to those of smoking.

Christopher said:

“PETA is a crackpot organisation that thrives on outrage.

“Its claim that universal veganism would save the NHS £30billion a year is preposterous and their comparison of meat with cigarettes is a scientifically illiterate.”

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