Mark Littlewood writes for The Times
The IEA’s Director General Mark Littlewood has written for the Times on the calls for men’s and women’s games to receive equal financial rewards. The article weighs up various considerations when it comes to the case of pay and award money for recent men’s and women’s football World Cups. These considerations include overall popularity, public interest, ticket prices, difference in prize pots and revenue from broadcasting rights.
“The oddity about the demands for equal pay across the genders in the sporting arena is that it seems largely based on perceived inputs of effort rather than financial outputs.Perhaps in years to come women’s football will generate greater revenues than the men’s game.”
“A fair chance to compete for money, fans, glory and public affection is eminently reasonable.”
Read the full piece here