“Junk science”: IEA expert rubbishes claim TfL ‘junk food’ ad ban prevented almost 100,000 obesity cases
IEA quoted in The Times
“This modelling study is one of the worst pieces of junk science I have ever come across in a journal. It builds on an earlier modelling study which falsely claimed that the advertising ban caused Londoners to consume 1,000 fewer calories a day and makes various back-of-the-envelope calculations based on that factoid.
“Nowhere in the study is the reality of what has actually happened in London since 2019, when the ban was introduced, allowed to intrude. Child obesity rates have risen across the UK since 2019, but the biggest increase has been in London. In England, obesity among 11 year olds rose from 21 per cent to 25.5 per cent, but rates shot up twice as fast in London, from 23.7 per cent to 30 per cent. London now has the highest rate of childhood obesity in the country.
“Since the pandemic, I suspect people have grown weary of politically motivated public health modelling that bears no relationship to reality. Taxpayers shouldn’t have to pay for this rubbish.”
Notes to editors
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