Steve Davies appears on BBC Radio 5 Live
He agreed that Unions do have a problem with recruitment, largely because the movement hasn’t changed with the times and found a new way of selling itself to potential members. Organising and taking part in general strikes isn’t something that appeals to many. Declining membership is not irreversible, but the problem is that the public perceive them as a political movement which is concerned with things that don’t interest them. Unions should advertise the often useful and beneficial services they can provide for many people.
Listen here. Segment starts at 55:40.