Christopher Snowdon appears on BBC Radio Merseyside

Christopher Snowdon appeared on BBC Radio Merseyside to discuss whether or not consumer choice is threatened by constraints on alcohol advertising.

Mr. Snowdon argued that advertising does not increase or encourage drinking from an early age, rather it effects which brand of drink the customer will choose. Mr. Snowdon argued that alcohol is not marketed to teenagers under 18 and noted that regulations regarding advertising alcohol are tougher in Britain than the rest of the world yet many are still campaigning for more. Anti-alcohol campaigns appear to be heading down the same road as anti-smoking laws, with minimum pricing and high taxation.

Listen to the full programme here. Segment begins 1:06.27.