The Express features comments from Mark Littlewood

David Cameron has ditched plans to force tobacco firms to sell cigarettes in plain packets because of concerns about restrictions on personal freedom, senior Tory sources revealed last night.

Mark Littlewood, director ­general of the Institute of ­Economic Affairs free-market think tank, said: “It’s encouraging to hear that the Government has apparently rowed back from regulating which ­colours adult consumers are allowed to look at.

“Hopefully, this marks a turning point against the obsessive elements of the health lobby.

“Their desire to interfere in virtually every aspect of our lives appears to know no bounds.

“Plain packaging of cigarettes would cost jobs, harm economic growth, promote the black market and would do nothing to improve health.

“The Prime Minister should be applauded for vetoing this absurd proposal.”

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